Hypebeast -
11 Mar 2025 16:44
Falling on March 17, this year's St. Patrick's Day celebrations sees whiskey label Jameson harness its Irish heritage to launch a special series of collaborations off the back of its global music program Distilled Sounds. Similarly titled "Triple Distilled," the three-part release taps into the cornerstones of the respective day, specifically the themes of community and music. Reflecting on the collaborative series, Jameson's International Marketing Director Joao Rozario shares, "The magic happe...
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